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Thursday, January 29, 2004

Posted 1/29/2004 06:28:00 PM by Douglas

Who says there's no money to be made from the new Mars missions. Clearly, those eggheads aren't thinking about marketing:
In a signing ceremony just completed, Mars Board Chairman Frank “Smitty” Mars presented NASA with a check for $450 million, the purchase price of the naming rights to the planet Mars.

“From now on the name of Mars will be Mars®,” said Mr. Mars. “And to help everyone adapt to the name change we’ve hired Saatchi & Saatchi to create a $50 million advertising campaign.”
It was just a matter of time.


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