enthalpy

enthalpy

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The truth shall set you free, but first it's going to piss you off

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Tuesday, May 11, 2004

Posted 5/11/2004 08:33:00 PM by Douglas

Just because Burger King has a subservient chicken doesn't mean it's going to get to their head.

Burger King, the world's No. 2 hamburger chain, is moving forward with plans to capitalize on the success of its offbeat "Subservient Chicken" Web site while making sure to keep its hero below the mainstream radar.

The chain, which is working to revitalize sales and promote its new TenderCrisp chicken sandwiches, launched the Web site April 7, creating a wave of Internet buzz and media attention overnight. A search for the phrase "subservient chicken" on Internet search engine Google, for instance, produces more than 40,000 results.

It sure would be a shame if something like this got played out too soon.

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