enthalpy

enthalpy

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The truth shall set you free, but first it's going to piss you off

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Thursday, September 09, 2004

Posted 9/09/2004 05:10:00 PM by Douglas

Is organic food any better for you than say, normal food? Probably not.

Organic-only food marketing is a tricky business. Take a product that offers no health benefits over conventional fare, is considerably more expensive, and can carry a greater risk of food borne illness. Clearly, some carefully crafted spin is needed, but how do you pull it off? If you're Theresa Marquez, marketing director for Organic Valley Farms, you attempt to turn your product into a social movement. This morning Marquez announced the creation of something called the "Earth Dinner," an attempt to turn Earth Day into a "new holiday tradition." Marquez claims this green Thanksgiving of sorts is meant to "emphasize community over commerce." But before you carve the overpriced meat and pass the organic sprouts (hold the E. coli), there are a few things you might want to know.

But if paying more for a label makes you feel better, hey, go ahead.

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