enthalpy

enthalpy

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Monday, September 13, 2004

Posted 9/13/2004 06:27:00 PM by Douglas

What every soccer-mom is going to be driving this year.

POSSIBLY TOO MUCH TRUCK. LIKE THAT’S A PROBLEM.
Your eyes don’t deceive you. It’s a pickup truck. From International. Which makes it much more than a pickup truck. It’s an International®7300 CXT – born out of the proven International 7300 severe service truck used by professionals for the most rugged applications.

So you get all the attributes of a commercial truck – but you don’t need a commercial driver’s license to drive it.*

The legendary International®DT 466 diesel engine provides up to 6 tons of hauling power.**The air-ride cab and seats provide an exceptionally smooth ride. And [sic] aspacious and well-appointed interior ensures automotive-like comfort and convenience.

Don't get me wrong. I'm sure there are some folks that could really take advantage of the utility of this vehicle (the sport remains to be seen). But I don't think that's who they are targeting the marketing at. Just like I laugh when I see the total lack of practicality, utility and safety at a Hummer driving down the freeway, an executive at International said, "man, we're really missing the boat on this one. We need to get our behemoth out there before gas hits $3.399 a gallon."

Or something like that.

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