enthalpy

enthalpy

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The truth shall set you free, but first it's going to piss you off

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Friday, October 15, 2004

Posted 10/15/2004 05:10:00 PM by Douglas

McDonald's is in trouble. Even though we're fatter than we've ever been, we're not fat enough. Or at least in England, where sales are really starting to tank. So, what's the brilliant idea from the marketing team? A new sign.

McDonald's is sending its famous Golden Arches logo on a two-week vacation as the company tries to convince British customers that its menu has shifted from junk food to healthy eating.

I think it's going to take more than a two-week vacation and new sign to convince anyone that McDonald's has a menu conducive to healthy eating.

The temporary campaign, beginning Friday, will replace the Golden Arches with a yellow question mark and the line, "McDonald's. But not as you know it."

What the hell? A question mark? How 'bout a clogged artery? How 'bout a microwaved burger that was made six hours ago? There's lots of logos more apt for McDonald's in their transitional phase than a question mark. What's the International symbol for "There was a wait at Denny's?"

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