enthalpy

enthalpy

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The truth shall set you free, but first it's going to piss you off

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Monday, November 08, 2004

Posted 11/08/2004 05:42:00 PM by Douglas

Fuck Best Buy.

Best Buy's angels are customers who boost profits at the consumer-electronics giant by snapping up high-definition televisions, portable electronics, and newly released DVDs without waiting for markdowns or rebates.

The devils are its worst customers. They buy products, apply for rebates, return the purchases, then buy them back at returned-merchandise discounts. They load up on "loss leaders," severely discounted merchandise designed to boost store traffic, then flip the goods at a profit on eBay. They slap down rock-bottom price quotes from Web sites and demand that Best Buy make good on its lowest-price pledge. "They can wreak enormous economic havoc," says Mr. Anderson.

I can just see their new ad campaign; "Shop at BestBuy! We love people as dumb as you!"

So, anyone that's going to take the time to read their promotional material might have the audacity to go to the store and demand merchandise at a publicly advertised price? How dare those little devils. I don't know about the re-selling aspect of that option, but hey, it's a free country (for now).

I guess it's time for BestBuy to settle down and appeal to their core constituency: Stupid people, and those with ADHD.

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