Posted
11/14/2004 01:31:00 PM
by Douglas
In case you needed any more empirical evidence that Clear Channel Communications is evil, check
this out. I know it won't mean much to people outside of Houston, but to purveyors of Rock 'n Roll in the country's 4th largest city, it's like you woke up one day to find Dick Clark replaced with
Johnny Canales.
In a clear signal of the growing media clout of Houston-area Hispanics, radio behemoth Clear Channel Communications has yanked legendary rock station KLOL-FM (101.1) off the air and replaced it with a format that radio insiders call "Spanglish Top 40."
The switch took place Friday morning when the new station — now called Mega 101 FM (with the tag line "Latino and Proud") — began playing 10,101 songs in a row.
Once known as "The Texas Rock 'n' Roll Authority," KLOL went on the air in 1970 and has featured rock music ever since.
Through the years, the station has been known for its bad-boy disc jockeys, including the morning duo of Stevens and Pruett and evening DJ Moby.
The good (and bad) think about such a purely market driven decision is that it's what the people want. It's just inconceivable that the home of Stevens and Pruett is now "Spanglish Top 40." This should be a wake up call to all Texans: learn Spanish sooner, rather than later.