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Tuesday, June 07, 2005

Posted 6/07/2005 05:09:00 PM by Douglas

We're way beyond the "red ink might damage the fragile ego of public school kids" with this one. The cult-like worship of self esteem is getting way out of hand.
The Girl Scouts of America recently launched a major campaign "to address the problem of low self-esteem among 8- to 14-year-old girls." (Never mind that there is no good evidence these girls suffer a self-esteem deficit.) With the help of a $2.65 million grant from Unilever (a major corporation that owns products such as Lipton and Slim Fast), its new program, "Uniquely ME!," asks girls to contemplate their own "amazing" specialness. Girls are invited to make collages celebrating themselves. They can play a getting-to-know-me game called a "Me-O-Meter."
In the real world, sometime these kids are going to find out they're not as fabulous as they've been told, and it ain't gonna be good.


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