enthalpy

Tuesday, December 06, 2005


Yet another reason I see about one movie every two years.[other than the fact that most new movies suck]
Moviegoers should get used to those ads shown as they settle into their seats.

Ad forecasters at ZenithOptimedia said on Monday that spending on in-theater ads, usually shown before the trailers, rose by 18% this year to $400 million — and likely will go up by about 15% each year through 2008.

Driving growth is digital projection that makes it easy to change ads or target ads to different audiences, says Tim Jones, CEO of ZenithOptimedia's U.S. operations. "That's directly attributable to the medium becoming more digital. It gives advertisers more options and affordability from a production standpoint."
I've never apologized for being vulgar here before, but fuck that. Paying $10 for a movie to see more commercials? What on earth for?



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