enthalpy

enthalpy

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The truth shall set you free, but first it's going to piss you off

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Sunday, February 12, 2006

Posted 2/12/2006 02:50:00 PM by Douglas

I don't, uh, get it

Here in the remoteness of West Texas, where rodeo means bulls and broncos, there's a tiny store emblazoned with the name Prada that's more akin to Rodeo Drive in Beverly Hills. The place turns motorists' heads as they speed along this wide-open, desolate stretch of U.S. 90.

Called Prada Marfa, the solitary building is adorned with canvas awnings carrying the logo of the nearly century-old Italian fashion house. Inside, 20 high-heeled women's shoes and a half dozen handbags — some in the four-figure price range — are on display. But the "store" about 150 miles southeast of El Paso is intended as a work of art. It's to be seen, not shopped in.

Why?

"A Prada store in the middle of nowhere?" she asked incredulously. "This is awesome. I'm a little disappointed I can't buy anything."

They have a horrible website, too.

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