enthalpy

enthalpy

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The truth shall set you free, but first it's going to piss you off

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Tuesday, September 11, 2007

Posted 9/11/2007 01:18:00 PM by Douglas

The recording industry continues to uncontrollably spiral towards irrelevance with this mind numbingly stupid idea.

As the recording industry wakes up from its summer slumber and starts thinking about what will motivate the consumer for the holiday selling season, the major labels are getting ready to launch the "ringle," which combines the mostly defunct single format with ringtones.

Each ringle is expected to contain three songs -- one hit and maybe one remix and an older track -- and one ringtone, on a CD with a slip-sleeve cover. The idea is that if consumers in the digital age can download any tracks they want individually, why not let them buy singles in the store as well? It also enables stores to get involved in the ringtone phenomenon.

I would have loved to been a fly on the wall in that meeting. Hmm, CD sales are dropping like Paris Hilton's panties, most people would prefer to get their music digitally, no one wants to buy a CD single, yet people spend a brazillion dollars downloading ringtones for their phones. I KNOW! Let's put ringtones on CD singles!!! There's an idea so nutty, it just has to work!!!

Record executives: No one needs you anymore.

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