enthalpy

Sunday, March 02, 2008


Wine snobs aren't just annoying. They're liars too.
SCIENTISTS AT CALTECH and Stanford recently published the results of a peculiar wine tasting. They provided people with cabernet sauvignons at various price points, with bottles ranging from $5 to $90. Although the tasters were told that all the wines were different, the scientists were in fact presenting the same wines at different prices.

The subjects consistently reported that the more expensive wines tasted better, even when they were actually identical to cheaper wines.
Well who in their right mind is going to blow a couple of hundred dollars on a bottle of wine if it tastes like Two Buck Chuck? You gotta convince yourself you spent that $198 for something.



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