enthalpy

enthalpy

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Sunday, July 06, 2008

Posted 7/06/2008 01:19:00 PM by Douglas

Build a better mousetrap and the world will beat a path to your door. But fuck up my milk carton and I'm going to dump it on your head.

A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less.

The jugs have no real spout, and their unorthodox shape makes consumers feel like novices at the simple task of pouring a glass of milk.

But retailers are undeterred by the prospect of upended bowls of Cheerios. The new jugs have many advantages from their point of view, and Sam’s Club intends to roll them out broadly, making them more prevalent.

Cheaper shipping is going to win out over easier to pour, but I just can't imagine we can't have a square jug that you can pour.

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