enthalpy

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Thursday, September 24, 2009

Posted 9/24/2009 06:49:00 PM by Douglas

I used to make a pit stop in Dublin, Texas, to buy some real Dr Peppers that were sweetened with pure cane sugar and not HFCS. I've never met a soul that couldn't tell, after one sip, which one was sugar and which one was HFCS. So why on earth is this a niche market?

Tens of thousands of people trek to tiny Dublin in north-central Texas each year to buy cases of the popular soft drink from a bottling company that uses real sugar in its flagship product. No high fructose corn syrup in sight.

It's been that way since 1891, when Dublin Bottling Works became the world's first bottler of soda pop and the first to distribute the fruit- and berry-flavored carbonated drink that had debuted six years earlier at Wade Morrison's Old Corner Drug Store in downtown Waco, about 80 miles to the east.

There's no question that real sugar tastes better, there no question that it's more expensive than HFCS, but it's also evident that people are willing to pay more for a higher quality product. I'm no marketing wizard, but why is one Dr Pepper bottler in a tiny town in Texas the only one to realize this?

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