enthalpy

enthalpy

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Thursday, February 04, 2010

Posted 2/04/2010 05:18:00 PM by Douglas

The "new" ketchup pack is not as groundbreaking as you might think:

For decades there was only one way to use the humble ketchup packet, and it was messy. Now, thanks to a redesign by Heinz, fast-food lovers have a choice: the traditional squeeze play — or the option to dunk.

You want fries with that, in the minivan? No problem.

The redesigned ketchup pack, unveiled Thursday by H.J. Heinz Co., is shaped like a shallow cup. The top can be peeled back for dipping, or the end can be torn off for squeezing. It holds three times as much ketchup as a traditional packet.

When I loaded this page, there was a Whataburger ad at the top banner of the page. Funny, because Whataburger has put their crack, I mean Ketchup, in these packets for years.

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