enthalpy

Thursday, April 22, 2010


Happy Earth Day, suckers. And as I never tire of pointing out, it's also Lennin's birthday and no, it's not by coincidence. The Green tree has Red roots. But my how the movement has changed since Lennin's 100th birthday celebration in 1970 (the fist Earth Day) and today. Like most communists that rail against wanton consumerism, they've realized it's good as long it's their consumerism. The New York Times (who else) explains.
While the momentum for the first Earth Day came from the grass roots, many corporations say that it is often the business community that now leads the way in environmental innovation — and they want to get their customers interested. In an era when the population is more divided on the importance of environmental issues than it was four decades ago, the April event offers a rare window, they say, when customers are game to learn about the environmentally friendly changes the companies have made.
Little did the hippies know that when protesting about all the money those evil companies were making while raping the earth, there actually was lots of money to be made. Who'd a thunk it?

But if you just have to spend twice what a product is worth just to assuage your liberal ego, why not some recycled paper clips?



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