enthalpy

enthalpy

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The truth shall set you free, but first it's going to piss you off

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Saturday, March 26, 2011

Posted 3/26/2011 03:08:00 PM by Douglas

The first step in altering public perception of unpopular events? Rebranding.

In the last few days, Obama administration officials have frequently faced the question: Is the fighting in Libya a war? From military officers to White House spokesmen up to the president himself, the answer is no. But that leaves the question: What is it?

In a briefing on board Air Force One Wednesday, deputy national security adviser Ben Rhodes took a crack at an answer. "I think what we are doing is enforcing a resolution that has a very clear set of goals, which is protecting the Libyan people, averting a humanitarian crisis, and setting up a no-fly zone," Rhodes said. "Obviously that involves kinetic military action, particularly on the front end."

Kinetic military action. Wow, that White House thesaurus is paying for itself.

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