Posted 2/04/2012 02:14:00 PM by Douglas

Some people watch the Super Bowl for the most exciting football game of the year. Others claim they watch it for the commercials. Still others watch it for its arcane numbering scheme. Well that may soon change.

The NFL is four years away from its 50th Super Bowl, which means it is already trying to plan around a peculiar self-inflicted marketing nuisance: How can the world's most powerful sports league get around putting a big, fat "L" on hundreds of thousands of souvenir T-shirts?

But come 2016, the Roman numeral for Super Bowl L happens to be the lone letter that most connotes losing.

"Wouldn't that be a nice time to switch over to Arabic numerals?" said Bob Dorfman, the executive creative director for Baker Street Advertising.

This enormous American sporting event is the only spectacle of its kind that takes its nomenclature from the ancient Romans. Former NFL commissioner Pete Rozelle never could have imagined the behemoth that is the modern NFL when he resorted to these numerals in 1971 for Super Bowl V. Back then, they helped distinguish between the different calendar years of the regular season and the Super Bowl while adding an air of grandiosity to the fledgling championship.

It's funny to think of the Super Bowl as "fledgling."